Alpine F1 Track Previews
Motion Design, Video Editing, Colour Grading
Background:
The Formula 1 team Alpine wanted an engaging social media campaign to coincide with the 2024 F1 World Championship, so my team and I at the marketing agency Hotdrop created a series of "Race Previews" that featured their racers going through the upcoming tracks on simulation rigs to share on social platforms to build hype leading up to the real races.
Alpine F1 Track Previews
Spanning 24 races with 3 reformats each and amassing a total of 5,000,000+ views across all platforms, we created 72 videos for the Race Preview social media campaign. We recorded 5 separate camera angles to help showcase the intricacies of drivers and to better keep viewers engaged, and when editing and creating graphics for the project stuck within Alpine's brand guidelines to maintain brand recognition throughout.