Motor Madness Branding
Branding, Illustration, Animation
Concept:
In the world of Pokemon, "Rotom" is widely regarded as one of the most well-established and heavily integrated creatures due to its ability to enter different electrical appliances and control them. Despite this, Rotom has never had an officially established location or store throughout any of the games for people to easily change between forms, so I took it upon myself to conceptualize a full brand identity for this hypothetical store as I thought it would be an interesting creative challenge.
Promo Video:
I wanted to make the animation very playful due to the source material while still maintaining a level of professionalism since this was created as a real-life extension of the series. Each and every element flows perfectly into each other using different techniques such as match cuts for the transitions while emphasizing the movement with hand-drawn lightning flourishes and carefully crafted sound design.
