Spellbook Social Media Content
Motion Design, Social Media Marketing, 3D Design
Background:
Spellbook is a new boardgame designed by Phil Walker-Harding of "Sushi-GO!" fame; this game has players collect spells to fill up their grimoire, with more complex spells containing more powerful effects. I was enlisted to create a number animations using their assets to help express their newly created brand identity. All motion graphics were created exclusively with unlayered, flattened images.
Spellbook Social Media Content
Since Spellbook is a completely new IP there was no previous art direction to follow, so I utilized every aspect of the artwork provided to make it stand out among others in the genre while following the brief of creating a "mystical and engaging advertisement". Everything from the text treatment to the music choice was carefully chosen to capture the essence of the Spellbook brand, as well as considering different social media platforms and formats so they could be shared universally.
Spellbook Amazon 360
To help potential customers get a better grasp of the layout & contents of the game I created a 360 degree spread of the game, exported in 72 individual PNG's, in order for them to be viewed in the interactive Amazon sales page.